Launched today, the new London 2012 brand.
There ought to be a law against it.
UPDATE - 83% agree:
You can vote as well.
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some old enamel signs
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04 June 2007
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52 fonts
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The 52 fonts that you could use instead of Helvetica.
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- this made me smile #94
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- it's a walking stick that's had a boob job
Indeed. Feels like the Olympics are already ruined.
It's like 'Zig and Zag' meets try hard graffiti artist. Seriously, seriously bad.
I think a Wolff Olins explanation is in order ... you can't just go meddling with national identity like that!
Posted by: Marcus @ Culturemaking | 04 June 2007 at 03:55 PM
That is absolutely amazing.
Posted by: Andrew Kingham | 04 June 2007 at 06:28 PM
I just saw it on the news, here as well as on the bbc site. I am astonished. Am I missing something or is it really horrid?
What a chance to create something truly iconic and it looks as though it was designed/well put together by an ecstasy addled art student inspired by the mid-late 80's provincial dance scene & 80's surfing wetsuits, without the style! (and they where shockingly bad). It's such a shame.
Posted by: david george | 04 June 2007 at 07:53 PM
The font is dreadful
Posted by: Claire | 04 June 2007 at 08:00 PM
Yeah, I agree, the font is the most offensive part
Posted by: Kevin | 05 June 2007 at 02:48 AM
If this were a piece of clothing it would be a shell suit. (One of my friends rightfully pointed out it also looks a little like Lisa Simpson doing something unmentionable). It makes me a little bit embarrassed to tell people I'm a graphic designer.
Posted by: Vicki | 05 June 2007 at 09:31 AM